Tourism representative & marketing in Vietnam

Analysis of outbound travel trends among Vietnamese tourists in 2025

Ho Chi Minh City, April 25, 2025 – As the global economy continues to recover and the demand for international exploration increases, Vietnam’s outbound tourism market in 2025 is witnessing a remarkable resurgence. Below is a detailed analysis of the most notable trends shaping this sector.

1. Strong Growth in Outbound Travel Demand

According to the Vietnam Travel-Focused Omnibus Survey, up to 97% of Vietnamese travelers have plans for international trips in 2025, particularly after the Lunar New Year holiday. March has been identified as a peak period, with travelers actively planning and booking outbound tours post-Tet.

2. Southeast and Northeast Asia Remain Top Destinations

Southeast Asian countries such as Thailand, Singapore, and Malaysia continue to top the list of favorite destinations for Vietnamese tourists due to geographical proximity, affordable costs, and simple visa procedures. Thailand, especially Bangkok, saw a 100% increase in travel search interest.

In Northeast Asia, Japan and South Korea remain top choices, with cities like Tokyo and Seoul being the most searched. China is regaining popularity, particularly with destinations like Phoenix Ancient Town (Phượng Hoàng Cổ Trấn), offering culturally rich and affordable short-term travel.

3. Rise of Family-Oriented and Leisure Travel

Family travel is emerging as a dominant trend in 2025. Travelers are prioritizing quality time with loved ones and seeking relaxation to balance life’s pressures. Leisure holidays that combine cultural experiences and local cuisine are in high demand among Vietnamese families.

4. Increased Spending on International Travel

Vietnamese travelers are showing a growing willingness to spend more on overseas trips. The average cost for an outbound journey is estimated at over 36 million VND (~1,500 USD), significantly higher than domestic travel. This reflects a desire for higher-quality experiences and premium services.

5. Early Planning and Tour Booking

Unlike domestic travel, which is often spontaneous, outbound travel requires earlier planning. Vietnamese tourists are increasingly booking tours at least one month in advance to accommodate visa applications and ensure seamless arrangements.

6. Integration of Technology in Travel Experiences

Technology plays an integral role in modern Vietnamese travel behavior. Approximately 60% of travelers expect virtual reality (VR) to support them in exploring destinations before departure. Tech-savvy outbound tourists are particularly drawn to immersive digital experiences.

7. Expanding Destinations via Visa Facilitation

Besides traditional hotspots, Vietnamese travelers are beginning to explore new regions such as the Middle East and Europe, thanks to simplified visa procedures and robust tourism promotion campaigns. This opens opportunities for travel agencies to diversify their outbound offerings and expand their customer base.

Conclusion

The year 2025 marks a significant recovery and growth phase for Vietnam’s outbound travel market, driven by rising demand, increased expenditure, and broader destination options. Travel businesses must adapt to these evolving trends by offering tailored, high-quality products and leveraging technology to enhance customer engagement. The ability to innovate and maintain service excellence will be the key to thriving in this highly competitive and rapidly changing landscape.

Transworldreps